Mike Gastin

I led a number of workshops for a client yesterday, five hours in total. The goal was to help my client better understand their target market. I always love doing this kind of work. Spending a day digging deeper into a marketing challenge, engaging a group of people and helping solve a client problem is both energizing and satisfying. Read more about The Power of Your People: A Client Session Observation

Pop Quiz!

Q: What are you doing to market your long term care facility?

A: ?

You probably answered with one of the following: television, radio, print, direct mail, PR or social media. Read more about Multi-Modal Marketing for Long Term Care Facilities

Utilize this social media technique to make direct and meaningful connections with your audience

Social media presents exciting marketing opportunities for your long-term care facility. Not everyone is using it yet, but the social media wave continues to grow in size and momentum as it's passed the early-adopter stage and moved into the mainstream.

One great social media tool is Twitter, a never-ending stream of thoughts, conversations, links and requests. Its demographic complexion is interesting, too. Read more about LTC Marketing Quick Tip: Twitter As Listening Tool