Are you stuck in a rut? Having trouble coming up with an answer to a nagging issue? Do you need to overcome a challenge or are you struggling to innovate? Follow these nine tips and tricks and you'll be thinking creatively and innovating in no time. Read more about Nine Easy Things You Can Do to Think Creatively and Innovate
Have you ever had a sneaking suspicion that your marketing efforts were no better than the TV pitchman's approach?
"It slices! It dices! It even washes the dog!"
Like the pitchman, you might think that if you tell everyone what your offering does and why it's better, and if you just say it louder and more often, eventually someone will notice and make a purchase. With a crowded marketplace you can be forgiven for feeling like that's your only option.
The key to overcoming the pitchman trap, developing powerful marketing and cutting through the noise is to market your offering based on its value to your customers.
I met with a client this morning for whom I've been developing a strategic marketing plan. We had reached a point in the process where some critical decisions had to be made. As we talked through the options my client commented how grateful he was for the process as it has helped him better define his business. He said it reinforced what was important to him and it made it easier to focus on what mattered. Read more about Working in the center
Have you ever had a sneaking suspicion that your marketing efforts were no better than the TV pitchman's approach?
I met with a client this morning for whom I've been developing a strategic marketing plan. We had reached a point in the process where some critical decisions had to be made. As we talked through the options my client commented how grateful he was for the process as it has helped him better define his business. He said it reinforced what was important to him and it made it easier to focus on what mattered. 