Innovate. Grow. Succeed.

I help business owners discover new opportunities, scale their companies, and realize their goals.

Marketing Strategy

Execute marketing that delivers on your company's goals and provides a return on investment.

Brand Strategy

Your brand is a promise to your market—transform it into a strategic asset that creates value and wealth.

Innovation

Create competitive advantage through new products, unique services, and fresh business models.

CMO for Hire

Leverage executive-level expertise gained over decades of agency leadership and client work.

Every solution starts with a conversation.

Whatever your challenge—anemic sales, new product launch, changing markets—I'd like to help.

Recent Articles, Video & Audio

How to Create an Insurmountable Gulf Between You and Your Competition

How to Create an Insurmountable Gulf Between You and Your Competition

You can create an insurmountable gulf between you and your competition. It all starts with applying a unique lens to your product—one that hardly anyone uses. Monocles, Lorgnettes, and Spectacles I love a good lens. Not the kind we put on our faces, although a stylish pair of glasses can do wonders, but rather theContinue reading →

Posted by Mike in Article
Video: Mastercard Drops its Name from Brand

Video: Mastercard Drops its Name from Brand

Mastercard recently dropped it name from its logo in an attempt to modernize and to move away from its position as a card. Smart move, as more and more brands are trying to economize to accommodate the small screens that facilitate business these days. Even so, there’s just one problem with this move and itContinue reading →

Posted by Mike in Video
Episode 033: The Plight of the Virtuous Multi-Billion Dollar Global Disposable Razor Brand

Episode 033: The Plight of the Virtuous Multi-Billion Dollar Global Disposable Razor Brand

Everyone’s talking about the recent Gillette commercial, or short film, as they like to call it—and for that reason I hate to even bring it up. But, there’s some relevance for marketers and business owners that I think is being overlooked. In this episode I tackle the infamous, and probably soon-to-be-forgotten Gillette ad of JanuaryContinue reading →

Posted by Mike in Podcast

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