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Recent Articles, Video & Audio
You can create an insurmountable gulf between you and your competition. It all starts with applying a unique lens to your product—one that hardly anyone uses. Monocles, Lorgnettes, and Spectacles I love a good lens. Not the kind we put on our faces, although a stylish pair of glasses can do wonders, but rather theContinue reading →
Mastercard recently dropped it name from its logo in an attempt to modernize and to move away from its position as a card. Smart move, as more and more brands are trying to economize to accommodate the small screens that facilitate business these days. Even so, there’s just one problem with this move and itContinue reading →
Everyone’s talking about the recent Gillette commercial, or short film, as they like to call it—and for that reason I hate to even bring it up. But, there’s some relevance for marketers and business owners that I think is being overlooked. In this episode I tackle the infamous, and probably soon-to-be-forgotten Gillette ad of JanuaryContinue reading →
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