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The Currency: [023] Creating Loyalty & Momentum with Fred Beer of ITX

The Currency: [023] Creating Loyalty & Momentum with Fred Beer of ITX

Learn the secrets that large companies with teams of products people use to build customer loyalty and product momentum. This week’s guest, Fred Beer, president of ITX Corp., shares how his company delivers loyalty and momentum for their customers. Fred breaks it down so you can do it, too.

Read a blog post about the ITX Loyalty Ladder here. You can also download the white paper, but it does require an email address to get access.

You can also download ITX’s white paper on momentum here. It too requires an email address to access.

Check out the Product Momentum podcast while you’re at it, too!

Listen & Subscribe to The Currency: iTunes | Spotify | Google Podcasts | Stitcher Radio


Credits

All music used in this show was created by the talented Lee Rosevere and are shared under a Creative Commons 4.0 license.

Posted by Mike in Podcast
The Currency: [022] Taking Back the Mailbox with Alex Kurkowski of Tellinga.com

The Currency: [022] Taking Back the Mailbox with Alex Kurkowski of Tellinga.com

Alex Kurkowski had an idea—an idea for a business that would bring together people using art, shared stories, and the good old fashioned mailbox. But there was a problem. He was deep into working on his MBA at Rice University and time and money were scarce. That didn’t stop Alex. He launched an amazing startup: Tellinga.com! Join me as Alex shares his story. He explains how he was able to launch his business without funding and talks about his vision for the future of Tellinga.

This episode provides a unique view into an early-stage start up with a sincere founder that’s not afraid of hard work. It’s a great story of the power of an idea and I’m sure we’ll be hearing more from Alex and his company over the next few years.

Check out Alex’s company: Tellinga.com. You can also follow Tellinga on Instagram: @tellingastories

If you enjoyed this episode, make sure to listen to Episode 023: Creating Loyalty & Momentum with Fred Beer of ITX.

Listen & Subscribe to The Currency: iTunes | Spotify | Google Podcasts | Stitcher Radio


Credits

All music used in this show was created by the talented Lee Rosevere and are shared under a Creative Commons 4.0 license.

Posted by Mike in Podcast
The Currency: [021] The Biggest Marketing Opportunity for Private Business

The Currency: [021] The Biggest Marketing Opportunity for Private Business

In today’s episode, I go solo and talks about the biggest opportunity for privately-owned business when it comes to marketing.


If you enjoyed this episode, make sure to check out Ep. 22, Taking Back the Mailbox with Alex Kurkowski of Tellinga.com.


Listen & Subscribe to The Currency: iTunes | Spotify | Google Podcasts | Stitcher Radio


Credits

All music used in this show was created by the talented Lee Rosevere and are shared under a Creative Commons 4.0 license.

Posted by Mike in Podcast
The Currency: [020] Product Management with John Schloff of the University of Rochester

The Currency: [020] Product Management with John Schloff of the University of Rochester

Products are everywhere! Most of time we don’t even realize how surrounded we are as products and services have become a part of every aspect of our daily lives. That’s why product management is one of the hottest roles in today’s economy. I talk to John Schloff, an executive professor at the University of Rochester and a product management expert. Join me and discover the amazing discipline that is product management.

Connect with John on his LinkedIn page. Visit Strategyzer.com to learn more about the tools John mentioned during our conversation.


If you enjoyed this episode, make sure to check out Ep. 21: The Biggest Marketing Opportunity for Private Business.


Listen & Subscribe to The Currency: iTunes | Spotify | Google Podcasts | Stitcher Radio


Credits

All music used in this show was created by the talented Lee Rosevere and are shared under a Creative Commons 4.0 license.

Posted by Mike in Podcast