Have you ever wondered if you’re spending the right amount on your marketing? The accepted rule of thumb is to budget between two and five percent of your gross sales, but is that really the right way to determine how much to spend on your marketing? In this episode, Mike shares his fail-safe approach to building a marketing budget.
The music track used in the opening of this episode is called “Telecom” and was created by Lee Rosevere.
There’s a problem with the latest Oxfam report on inequality that should bother every business owner and entrepreneur. It’s a problem of story. Join me as I get you up to speed on the report, what’s problematic with it, and shares why I think telling our own stories is the best way to respond.
What if you could project your own brain activity onto another person, forcing the person’s mind to closely mirror your own? What if you could become so good at this that you were able to do it with your prospects, customers, and employees? It might sound like science fiction, but it’s actually science fact. Join me as I explore how neural coupling, oxytocin, and the power of story can transform your business.
Hospitals across the US are struggling to maintain their supply of IV bags due to the effects of hurricane Maria, which struck Puerto Rico on September 20, 2017, crippling Baxter International’s ability to manufacture the bags.
Join me as I draw a lesson for entrepreneurs, owners, and executives from this crisis.