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The Currency: [016] The Sacrifices & Rewards of Brand Integrity with Shannon Joy

The Currency: [016] The Sacrifices & Rewards of Brand Integrity with Shannon Joy

What does it mean to stick to your guns, especially when your business, livelihood, and reputation are at stake?

This week’s guest is Shannon Joy, the executive producer and host of the Shannon Joy Show—broadcasting daily on WHAM 1180 and WKAL 1450AM in Upstate NY.

Shannon shares how she found great success in building her audience as a conservative talk radio host. Then the Trump phenomenon happened and she was forced to decide: jump on the bandwagon and ride the wave, or tell the truth as she understood it, jeopardizing everything she worked so hard to build.

Shannon offers insights on:
– building an audience
– remaining true to your brand
– the power of customer relationships
– selling a politically charged product
– why brand authenticity matters

Make sure to visit her website where you can learn more about Shannon and her show.

You can also follow Shannon on Twitter: @ShannonJoyRadio

Listen & Subscribe to The Currency: iTunes | Spotify | Google Podcasts | Stitcher Radio

If you enjoyed this episode, make sure to listen to Episode 017: Cocktails, Family & Branding with Joe Fee.


Credits

All music used in this show was created by the talented Lee Rosevere and are shared under a Creative Commons 4.0 license.

Posted by Mike in Podcast
The Currency: [015] Demystifying AI for Direct Marketing with Ron Jacobs

The Currency: [015] Demystifying AI for Direct Marketing with Ron Jacobs

AI evokes images HAL 9000 and Minority Report, but the reality of AI, as it pertains to direct marketing, is quite different. Join host me as I talk to direct marketing expert, Ron Jacobs. Ron demystifies AI, explaining how it’s used in direct marketing and providing listeners excellent ways to begin to integrate the power of AI into their marketing efforts today.

Check out Ron’s company, Jacobs & Clevenger, and make sure to reach out to Ron by sending him an email!

Ron assembled a great reference for anyone that wants to learn more. Click here to download Ron’s reference on useful AI resources in MS Word.

Listen & Subscribe to The Currency: iTunes | Spotify | Google Podcasts | Stitcher Radio

If you enjoyed this episode, be sure to check out Episode 016: The Sacrifices and Rewards of Brand Integrity with Shannon Joy.


Credits

All music used in this show was created by the talented Lee Rosevere and are shared under a Creative Commons 4.0 license.

Posted by Mike in Podcast
The Currency: [014] What Is A Good Marketer?

The Currency: [014] What Is A Good Marketer?

How do you know if you’re a good marketer? Is it a matter of awards? Or how about years in the saddle? Maybe it’s all about marketing for a good cause. In this episode, Mike Gastin takes a brief break from guest interviews to provide a simple, but powerful, framework for understanding what good marketing looks like. It’s a framework that anyone can apply to where they are right now and use to map a path to becoming a truly good marketer.

Check out the article I wrote that this episode is based on, if you’d like to learn more.

If you enjoyed this episode, make sure to check out episode 015 of The Currency!

Listen & Subscribe to The Currency: iTunes | Spotify | Google Podcasts | Stitcher Radio


Credits

All music used in this show was created by the talented Lee Rosevere and are shared under a Creative Commons 4.0 license.

Posted by Mike in Podcast
The Currency: [013] Using Video to Get Attention with Josh Pies

The Currency: [013] Using Video to Get Attention with Josh Pies

Meet Josh Pies. He’s an entrepreneur, marketer, video advertising and branding expert, and a lot of fun to talk to. Join me as Josh talks about:

  • Why he wears crazy cool sport coats
  • How his first foray into video turned into an international TV show
  • Why we all need to learn how to get attention and how to do it like a pro
  • His five keys for owning your influence online using video
  • And, a little about the business he started at four years old!

I had a lot of fun recording this conversation and I hope you enjoy it and learn a thing or two as Josh and I talk about getting attention.

Click here to learn more about Josh and his business.

Also, to check out Temi, the inexpensive transcription service Josh mentioned, click here.

If you enjoyed this episode, make sure to check out episode 014 of The Currency!

Listen & Subscribe to The Currency: iTunes | Spotify | Google Podcasts | Stitcher Radio


Credits

All music used in this show was created by the talented Lee Rosevere and are shared under a Creative Commons 4.0 license.

Posted by Mike in Podcast