What does it mean to stick to your guns, especially when your business, livelihood, and reputation are at stake?
This week’s guest is Shannon Joy, the executive producer and host of the Shannon Joy Show—broadcasting daily on WHAM 1180 and WKAL 1450AM in Upstate NY.
Shannon shares how she found great success in building her audience as a conservative talk radio host. Then the Trump phenomenon happened and she was forced to decide: jump on the bandwagon and ride the wave, or tell the truth as she understood it, jeopardizing everything she worked so hard to build.
Shannon offers insights on:
– building an audience
– remaining true to your brand
– the power of customer relationships
– selling a politically charged product
– why brand authenticity matters
AI evokes images HAL 9000 and Minority Report, but the reality of AI, as it pertains to direct marketing, is quite different. Join host me as I talk to direct marketing expert, Ron Jacobs. Ron demystifies AI, explaining how it’s used in direct marketing and providing listeners excellent ways to begin to integrate the power of AI into their marketing efforts today.
How do you know if you’re a good marketer? Is it a matter of awards? Or how about years in the saddle? Maybe it’s all about marketing for a good cause. In this episode, Mike Gastin takes a brief break from guest interviews to provide a simple, but powerful, framework for understanding what good marketing looks like. It’s a framework that anyone can apply to where they are right now and use to map a path to becoming a truly good marketer.