Synthesizer Blog: Ideas & Insights

Regular, and usually shorter, posts on my reading, current events, observations, insights, and ideas.

MiM 028: It All Leads to This

Thanksgiving, pen and paper, my connection to a weird YouTube sub-genre, online business plans, and a lunch date: this one has it all. Credits The music track used in the opening of this episode is called "Telecom" and was created by Lee Rosevere. If you liked this,...

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MiM 027: How Apple Strangles Podcasting

Podcasting has such a bright future they say ... but a look at what's partially behind the explosive growth of video and YouTube, as well as the migration of podcasts to that platform, reveals a deep flaw with Apple's iTunes platform. I still love audio content and am...

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MiM 026: Hey, Where Is Everybody?

It's been way too long, but I just couldn't let the podcast die, kids. So, here in all it's glory is the latest episode of Make It Matter. I'm going to start using the podcast as a supplement to my YouTube channel and to the written content here. Specifically, I'll be...

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MiM 024: It’s Season Two and Time to Take a Trip

MiM 024: It’s Season Two and Time to Take a Trip

I'm kicking off season two of the Make It Matter podcast, which means I'm taking a trip and I hope you'll join me. Ever since I kicked off my consulting practice I've wanted to also develop a digital aspect to my business. Essentially, I want to sell information...

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MiM 023: How Much Should You Budget for Marketing?

MiM 023: How Much Should You Budget for Marketing?

Have you ever wondered if you're spending the right amount on your marketing? The accepted rule of thumb is to budget between two and five percent of your gross sales, but is that really the right way to determine how much to spend on your marketing? In this episode,...

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MiM 022: Oxfam & Why We Need to Tell Our Own Stories

MiM 022: Oxfam & Why We Need to Tell Our Own Stories

There's a problem with the latest Oxfam report on inequality that should bother every business owner and entrepreneur. It's a problem of story. Join me as I get you up to speed on the report, what's problematic with it, and shares why I think telling our own stories...

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MiM 021: Stories, Neural Coupling, and Oxytocin

MiM 021: Stories, Neural Coupling, and Oxytocin

What if you could project your own brain activity onto another person, forcing the person’s mind to closely mirror your own? What if you could become so good at this that you were able to do it with your prospects, customers, and employees? It might sound like science...

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MiM 020: A Lesson from the Current IV Bag Crisis

MiM 020: A Lesson from the Current IV Bag Crisis

Hospitals across the US are struggling to maintain their supply of IV bags due to the effects of hurricane Maria, which struck Puerto Rico on September 20, 2017, crippling Baxter International's ability to manufacture the bags. Join me as I draw a lesson for...

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