Occam’s Razor Explained

In this post I’m going to explain Occam’s Razor, give you a little background on where it comes from, and provide some examples to help you get a better grasp of this mental model. Occam’s Razor is a philosophical razor that states, entities should not be multiplied beyond necessity. It is often paraphrased today as,… Continue reading Occam’s Razor Explained

The Secret to Good Organizational Marketing

There’s a secret to good organizational marketing—a secret that’s rather simple, but rarely implemented. It’s true for one-person marketing departments, international marketing teams, third-party marketing agencies, and marketing consultants. It’s likely true for you, too. In a previous article I talked about the concept of good marketing; that “good” can mean both effective and virtuous.… Continue reading The Secret to Good Organizational Marketing