There’s a secret to good organizational marketing—a secret that’s rather simple, but rarely implemented. It’s true for one-person marketing departments, international marketing teams, third-party marketing agencies, and marketing consultants. It’s likely true for you, too. In a previous article I talked about the concept of good marketing; that “good” can mean both effective and virtuous.… Continue reading The Secret to Good Organizational Marketing
What does it mean to be a good marketer? Is it a simple matter of increasing sales or growing margins? A collection of industry awards and professional accomplishments? Maybe it’s years accumulated on the job or promotions secured. How do you and I know if we’re good marketers? One word The key lies in how… Continue reading The Good Marketer: A Guide to Marketing Virtue
Like all good things, the Make It Matter podcast has come to an end. But, like every good ending, a new beginning emerges. Yes, I’ve launched a new podcast. It’s called The Currency and you can check it here! In this final episode of Make It Matter I explain why I’ve decided to make this… Continue reading MiM 035: The King is Dead. Long Live the King!
Catch up ep in which I share my recent thinking on the nature of my work and how I’m going to be approaching what I do over the next few years. Plus an announcement about a cool change to the podcast. If you liked this, check out Episode 035 of the Make It Matter podcast.