The Secret to Good Organizational Marketing

There’s a secret to good organizational marketing—a secret that’s rather simple, but rarely implemented. It’s true for one-person marketing departments, international marketing teams, third-party marketing agencies, and marketing consultants. It’s likely true for you, too. In a previous article I talked about the concept of good marketing; that “good” can mean both effective and virtuous.… Continue reading The Secret to Good Organizational Marketing

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MiM 034: My Plan to Make It Matter Through My Work

Catch up ep in which I share my recent thinking on the nature of my work and how I’m going to be approaching what I do over the next few years. Plus an announcement about a cool change to the podcast. If you liked this, check out Episode 035 of the Make It Matter podcast.

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