MiM 011: Is Cold Calling Dead or Alive?


This year has witnessed many proclamations of the demise of cold calling—everyone from low-level sales reps to the founder of Hubspot are all saying the cold call is dead. But, is it really? In this episode I share my perspective on the much-maligned cold call and how this may be the best time ever to embrace it.


The image used for this post was shot by Kelly Mercer and is called Old Telephone and was shared under a Creative Commons 2.0 license.

The music for Make It Matter was created and produced by the talented Lee Rosevere. If you like what you hear make sure to check him out.

If you liked this, check out Episode 012 of the Make It Matter podcast.