This year has witnessed many proclamations of the demise of cold calling—everyone from low-level sales reps to the founder of Hubspot are all saying the cold call is dead. But, is it really? In this episode I share my perspective on the much-maligned cold call and how this may be the best time ever to embrace it.
The music for Make It Matter was created and produced by the talented Lee Rosevere. If you like what you hear make sure to check him out.