MiM 014: Of Hunters, and Farmers, and Sales

deer silhouette
deer silhouette

Ever hire a sales rep only to be disappointed with their performance? It could be that you just need to understand what kind of sales person they are. In this episode I explain the difference between the two main kinds of sales people: farmers and hunters—and how to better utilize each one. Listen and learn how you can avoid a great deal of frustration and missed revenue goals while building the perfect sales machine.


The image used in this post was provided by the USFWS Mountain-Prairie and is titled Deer Silhouette. It was shared under a Creative Commons 2.0 License.

The music for Make It Matter was created and produced by the talented Lee Rosevere. If you like what you hear make sure to check him out.

If you liked this, check out Episode 015 of the Make It Matter podcast.