Podcasting has such a bright future they say … but a look at what’s partially behind the explosive growth of video and YouTube, as well as the migration of podcasts to that platform, reveals a deep flaw with Apple’s iTunes platform. I still love audio content and am not foretelling its demise, but one thing seems clear to me: podcasting can’t realize its full potential as long as it’s tied to Apple iTunes.
Credits
The music track used in the opening of this episode is called “Telecom” and was created by Lee Rosevere.
If you liked this, check out Episode 028 of the Make It Matter podcast.