MiM 021: Stories, Neural Coupling, and Oxytocin

letters spelling brain

What if you could project your own brain activity onto another person, forcing the person’s mind to closely mirror your own? What if you could become so good at this that you were able to do it with your prospects, customers, and employees? It might sound like science fiction, but it’s actually science fact. Join me as I explore how neural coupling, oxytocin, and the power of story can transform your business.


Read Uri Hasson’s paper on neural coupling and learn more about Dr. Hasson on his Princeton faculty page.

Paul Zak’s research into Oxytocin.


The image used for this post is called “Brain” and was provided by TheDyslexicBook.com. It was shared under a Creative Commons license.

The music track used in the opening of this episode is called “Telecom” and was created by Lee Rosevere.

This episode’s closing music was created by James Opie and is called “Atheneia”. It was shared under a Creative Commons License.

If you liked this, check out Episode 022 of the Make It Matter podcast.