MiM 023: How Much Should You Budget for Marketing?

Budget spelled with Scrabble chips

Have you ever wondered if you’re spending the right amount on your marketing? The accepted rule of thumb is to budget between two and five percent of your gross sales, but is that really the right way to determine how much to spend on your marketing? In this episode, Mike shares his fail-safe approach to building a marketing budget.


The music track used in the opening of this episode is called “Telecom” and was created by Lee Rosevere.

This episode’s closing music was created by James Opie and is called “Atheneia”. It was shared under a Creative Commons License.

The image used in this post is called Budget and was provided by CafeCredit.com. It was shared under a Creative Commons 2.0 License. Thanks, boys!

If you liked this, check out Episode 024 of the Make It Matter podcast.