Episode 023: How Much Should You Budget for Marketing?

Episode 023: How Much Should You Budget for Marketing?

Have you ever wondered if you’re spending the right amount on your marketing? The accepted rule of thumb is to budget between two and five percent of your gross sales, but is that really the right way to determine how much to spend on your marketing? In this episode, Mike shares his fail-safe approach to building a marketing budget.


Credits

The music track used in the opening of this episode is called “Telecom” and was created by Lee Rosevere.

This episode’s closing music was created by James Opie and is called “Atheneia”. It was shared under a Creative Commons License.

The image used in this post is called Budget and was provided by CafeCredit.com. It was shared under a Creative Commons 2.0 License. Thanks, boys!

Posted by Mike in Podcast
Episode 022: What’s Wrong with the Latest Oxfam Report and Why We Need to Tell Our Own Stories

Episode 022: What’s Wrong with the Latest Oxfam Report and Why We Need to Tell Our Own Stories

There’s a problem with the latest Oxfam report on inequality that should bother every business owner and entrepreneur. It’s a problem of story. Join me as I get you up to speed on the report, what’s problematic with it, and shares why I think telling our own stories is the best way to respond.


Links

Download the full or summarized Oxfam report here.

Credits

The music track used in the opening of this episode is called “Telecom” and was created by Lee Rosevere.

This episode’s closing music was created by James Opie and is called “Atheneia”. It was shared under a Creative Commons License.

Posted by Mike in Podcast
Episode 021: Stories, Neural Coupling, and Oxytocin

Episode 021: Stories, Neural Coupling, and Oxytocin

What if you could project your own brain activity onto another person, forcing the person’s mind to closely mirror your own? What if you could become so good at this that you were able to do it with your prospects, customers, and employees? It might sound like science fiction, but it’s actually science fact. Join me as I explore how neural coupling, oxytocin, and the power of story can transform your business.


Links

Read Uri Hasson’s paper on neural coupling and learn more about Dr. Hasson on his Princeton faculty page.

Paul Zak’s research into Oxytocin.

Credits

The image used for this post is called “Brain” and was provided by TheDyslexicBook.com. It was shared under a Creative Commons license.

The music track used in the opening of this episode is called “Telecom” and was created by Lee Rosevere.

This episode’s closing music was created by James Opie and is called “Atheneia”. It was shared under a Creative Commons License.

Posted by Mike in Podcast
Episode 020: A Lesson from the Current IV Bag Crisis

Episode 020: A Lesson from the Current IV Bag Crisis

Hospitals across the US are struggling to maintain their supply of IV bags due to the effects of hurricane Maria, which struck Puerto Rico on September 20, 2017, crippling Baxter International’s ability to manufacture the bags.

Join me as I draw a lesson for entrepreneurs, owners, and executives from this crisis.


Links

Read more about the IV bag crisis here.

Credits

The image used in this post was provided by Ted Eytan and was shared under a Creative Commons 2.0 License.

The music track used in the opening of this episode is called Telecom was created by Lee Rosevere.

This episode’s closing music was created by James Opie and is called “Atheneia”. It was shared under a Creative Commons License.

Posted by Mike in Podcast