Short-Form

An ongoing collection of short-form pieces created as I work out ideas and insights related to my current projects. No pics, no formatting—just thinking.

Found, and lost, and found again

Aug 14, 20224 min read

I am struck by the power of attention. And, more specifically, how the power of what we attend to—and don’t attend to—guides our actions and, ultimately, our lives. Just a couple weeks ago I had come to a conclusion so important that it made me a little fearful. I had resolved a multi-year struggle over what I should be working on for the rest of my career. I had my answer, a vision really, and it was big. It scared me because it seemed bigger than me. For over a decade I’ve had the image of Peter stepping out of the boat in order to walk across water to Jesus. It’s been a sort of call that won’t go away.…

Attention as a cognitive requirement for the generation of creativity

Jun 25, 20222 min read

This is probably the most important aspect of the generative cognitive requirements. Look, I’m not qualified to say really which is more important, but it strikes me that attention is foundational and at the moment under a great assault, more so than say the acquisition of general knowledge or the ability to make connections. What we attend to shapes us. It is as simple as that. And, given the current state of the technological world we find ourselves in, attention is currency. Don’t buy it? The fact that a multitude of powerful and sophisticated entities are working to capture our attention should be proof. Political parties, news media, entertainment conglomerates, sports teams, consumer brands, social movements, governments, religious institutions, social…

Basic generative requirements of creativity

Jun 24, 20222 min read

Continuing on McGilchrist’s concept of the ‘interactive cognitive requirements’ of creativity, I want to expand on the first one: the generative requirements. So, this is kind of interesting and I think it provides immense opportunity for anyone that values being creative. Basically, the argument is that although we cannot control the creative act, nor can we invoke it whenever we please, we can create the terms upon which the creative act will arrive. This means there are things you and I can do to help the creative act happen (or generate) at some future point in time. Here’s a list of the basic generative requirements. AttentionGeneral knowledgeMaking connections We must attend to the world in certain ways and attend to…

The three cognitive requirements for the creative act

Jun 23, 20222 min read

I’ve been working my way through Iain McGilchrist’s recent work, The Matter With Things. It’s, of course, phenomenal. But, at the same time, massive and dense. It’s so dense, in fact, that I’ve been chipping away at it since the beginning of the year when the two-volume book arrived. Chapter eight is devoted to the idea of creativity and the creative act. I’m grateful for it because McGilchrist helped me understand creativity in a new way. It’s so good, I have read it twice in order to get everything I can from it. For instance, I’ve often thought of creativity as the act of creating something, the doing or producing of a piece of creative—writing an article, producing a video.…

I don’t want to do this work

Jun 22, 20223 min read

So, where to start? A couple weeks ago, or maybe more, I had this midnight epiphany. I was laying in bed, my wife sound asleep, and all of the sudden I had an insight. I got up and went straight to my office. I had to scribble down this thought or it would be lost by morning. So I wrote in big scrawly cursive for a few pages, getting the gist of my insight down. Now, I won’t go into the details of the insight but suffice it to say it was an idea for my business, and more specifically, an insight into how I could reframe my offerings in a way that might be perfect for a broader market…