The Currency: [016] The Sacrifices & Rewards of Brand Integrity with Shannon Joy

The Currency: [016] The Sacrifices & Rewards of Brand Integrity with Shannon Joy

What does it mean to stick to your guns, especially when your business, livelihood, and reputation are at stake?

This week’s guest is Shannon Joy, the executive producer and host of the Shannon Joy Show—broadcasting daily on WHAM 1180 and WKAL 1450AM in Upstate NY.

Shannon shares how she found great success in building her audience as a conservative talk radio host. Then the Trump phenomenon happened and she was forced to decide: jump on the bandwagon and ride the wave, or tell the truth as she understood it, jeopardizing everything she worked so hard to build.

Shannon offers insights on:
– building an audience
– remaining true to your brand
– the power of customer relationships
– selling a politically charged product
– why brand authenticity matters

Make sure to visit her website where you can learn more about Shannon and her show.

You can also follow Shannon on Twitter: @ShannonJoyRadio

Listen & Subscribe to The Currency: iTunes | Spotify | Google Podcasts | Stitcher Radio

If you enjoyed this episode, make sure to listen to Episode 017: Cocktails, Family & Branding with Joe Fee.


All music used in this show was created by the talented Lee Rosevere and are shared under a Creative Commons 4.0 license.

Posted by Mike in Podcast
Video: Mastercard Drops its Name from Brand

Video: Mastercard Drops its Name from Brand

Mastercard recently dropped it name from its logo in an attempt to modernize and to move away from its position as a card. Smart move, as more and more brands are trying to economize to accommodate the small screens that facilitate business these days. Even so, there’s just one problem with this move and it has to do with its name.

If you like this video, make sure to hop on over to my YouTube channel and subscribe. I post weekly content designed to help small business owners and would-be entrepreneurs to realize their goals and dream. I’d love to have you join the community.

Check out my take on the VRBO rebranding here.

Posted by Mike in Video