branding

Episode 033: The Plight of the Virtuous Multi-Billion Dollar Global Disposable Razor Brand

Episode 033: The Plight of the Virtuous Multi-Billion Dollar Global Disposable Razor Brand

Everyone’s talking about the recent Gillette commercial, or short film, as they like to call it—and for that reason I hate to even bring it up. But, there’s some relevance for marketers and business owners that I think is being overlooked. In this episode I tackle the infamous, and probably soon-to-be-forgotten Gillette ad of January 2019.


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Posted by Mike in Podcast
Video: Mastercard Drops its Name from Brand

Video: Mastercard Drops its Name from Brand

Mastercard recently dropped it name from its logo in an attempt to modernize and to move away from its position as a card. Smart move, as more and more brands are trying to economize to accommodate the small screens that facilitate business these days. Even so, there’s just one problem with this move and it has to do with its name.

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Posted by Mike in Video