Len Caric is the president and CEO of Uncle Charley’s Sausage Co., as well as an adjunct professor at the Carnegie Mellon University Tepper School of Business. I sat down with Len at his Vandergrift, PA facilities this week and had a great conversation. Listen in as Len shares:
his entrepreneurial journey
how he acquired Uncle Charley’s Sausage
his advice for what not to do on the first day
how he’s handled owning a heritage brand
and entrepreneurship through acquisition
It’s a great conversation full of excellent content. This episode is packed with great advice, interesting experiences, and entertaining anecdotes—make sure to check it out!
Glenn Clark is a brand strategist, a designer, and the founder of Crafting A Brand, a branding and creative services consultancy in the Finger Lakes region of New York State. Crafting A Brand helps craft beverage producers “think beyond their beverage” and build long-lasting brand strategies to differentiate their products in a crowded and competitive marketplace.
Glenn and his team produce engaging brand communications tactics (like packaging, labels, logos, video, online communications and more) that help consumers understand what’s special and unique about a beer brand. He’s worked at ad agencies in Boston, Syracuse and Rochester, and in 2001 played an integral role in launching the Vine Design design studio to service Constellation Brands at the Partners + Napier agency in Rochester. Glenn started his own marketing firm in 2003, and in March 2018 he rebranded the firm as Crafting A Brand to focus on and serve clients exclusively within the beverage industry.
In this episode, Glenn shares his expertise and insights drawn from his experiences working in the craft beverage industry.
Listen in as I talk with Joe Free. Joe is the co-owner, along with his sister Ellen Fee, of Fee Brothers—purveyors of cocktail mixes, bitters, and cordial syrups. Joe talks about the amazing story behind their family’s business. Founded in 1863, the company has endured fires, prohibition, untimely deaths, and a host of other challenges to become the nation’s leading provider of cocktail ingredients.
Joe shares the company’s colorful history, how it survived prohibition, and the steps he and Ellen had to take to drive their business to become the go-to drink ingredients for bartenders the world over.
What does it mean to stick to your guns, especially when your business, livelihood, and reputation are at stake?
This week’s guest is Shannon Joy, the executive producer and host of the Shannon Joy Show—broadcasting daily on WHAM 1180 and WKAL 1450AM in Upstate NY.
Shannon shares how she found great success in building her audience as a conservative talk radio host. Then the Trump phenomenon happened and she was forced to decide: jump on the bandwagon and ride the wave, or tell the truth as she understood it, jeopardizing everything she worked so hard to build.
Shannon offers insights on:
– building an audience
– remaining true to your brand
– the power of customer relationships
– selling a politically charged product
– why brand authenticity matters