branding

The Currency: [040] Entrepreneurship Through Acquisition with Len Caric

The Currency: [040] Entrepreneurship Through Acquisition with Len Caric

Len Caric is the president and CEO of Uncle Charley’s Sausage Co., as well as an adjunct professor at the Carnegie Mellon University Tepper School of Business. I sat down with Len at his Vandergrift, PA facilities this week and had a great conversation. Listen in as Len shares:

  • his entrepreneurial journey
  • how he acquired Uncle Charley’s Sausage
  • his advice for what not to do on the first day
  • how he’s handled owning a heritage brand
  • and entrepreneurship through acquisition
  • It’s a great conversation full of excellent content. This episode is packed with great advice, interesting experiences, and entertaining anecdotes—make sure to check it out!

    Please visit Uncle Charley’s Sausage Company website to learn more about Len’s company and their excellent product.

    Also, during the conversation we talk about Len’s success in updating the company’s brand and packaging. Here’s an example of the old and new labels:

    comparison of Uncle Charley's Sausage labels, old and new

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    Credits

    All music used in this show was created by the talented Lee Rosevere and are shared under a Creative Commons 4.0 license.

    Posted by Mike in Podcast
    The Currency: [018] Craft Beverages & Branding with Glenn Clark of Crafting A Brand

    The Currency: [018] Craft Beverages & Branding with Glenn Clark of Crafting A Brand

    Glenn Clark is a brand strategist, a designer, and the founder of Crafting A Brand, a branding and creative services consultancy in the Finger Lakes region of New York State. Crafting A Brand helps craft beverage producers “think beyond their beverage” and build long-lasting brand strategies to differentiate their products in a crowded and competitive marketplace.

    Glenn and his team produce engaging brand communications tactics (like packaging, labels, logos, video, online communications and more) that help consumers understand what’s special and unique about a beer brand. He’s worked at ad agencies in Boston, Syracuse and Rochester, and in 2001 played an integral role in launching the Vine Design design studio to service Constellation Brands at the Partners + Napier agency in Rochester. Glenn started his own marketing firm in 2003, and in March 2018 he rebranded the firm as Crafting A Brand to focus on and serve clients exclusively within the beverage industry.

    In this episode, Glenn shares his expertise and insights drawn from his experiences working in the craft beverage industry.

    Check out Glenn’s company, Crafting A Brand and make sure to sign up for his excellent newsletters, too.

    Listen & Subscribe to The Currency: iTunes | Spotify | Google Podcasts | Stitcher Radio

    If you enjoyed this episode, make sure to listen to Episode 019: Mastering LinkedIn for Business Development with Joe Apfelbaum of Ajax Union.


    Credits

    All music used in this show was created by the talented Lee Rosevere and are shared under a Creative Commons 4.0 license.

    Posted by Mike in Podcast
    The Currency: [017] Cocktails, Family & Branding with Fee Brothers President, Joe Fee

    The Currency: [017] Cocktails, Family & Branding with Fee Brothers President, Joe Fee

    Listen in as I talk with Joe Free. Joe is the co-owner, along with his sister Ellen Fee, of Fee Brothers—purveyors of cocktail mixes, bitters, and cordial syrups. Joe talks about the amazing story behind their family’s business. Founded in 1863, the company has endured fires, prohibition, untimely deaths, and a host of other challenges to become the nation’s leading provider of cocktail ingredients.

    Joe shares the company’s colorful history, how it survived prohibition, and the steps he and Ellen had to take to drive their business to become the go-to drink ingredients for bartenders the world over.

    Check out The Fee Brothers website to learn more about the company and to get in touch with Joe.

    Listen & Subscribe to The Currency: iTunes | Spotify | Google Podcasts | Stitcher Radio

    If you enjoyed this episode, make sure to listen to Episode 018: Craft Beverages & Branding with Glenn Clark.


    Credits

    All music used in this show was created by the talented Lee Rosevere and are shared under a Creative Commons 4.0 license.

    Posted by Mike in Podcast
    The Currency: [016] The Sacrifices & Rewards of Brand Integrity with Shannon Joy

    The Currency: [016] The Sacrifices & Rewards of Brand Integrity with Shannon Joy

    What does it mean to stick to your guns, especially when your business, livelihood, and reputation are at stake?

    This week’s guest is Shannon Joy, the executive producer and host of the Shannon Joy Show—broadcasting daily on WHAM 1180 and WKAL 1450AM in Upstate NY.

    Shannon shares how she found great success in building her audience as a conservative talk radio host. Then the Trump phenomenon happened and she was forced to decide: jump on the bandwagon and ride the wave, or tell the truth as she understood it, jeopardizing everything she worked so hard to build.

    Shannon offers insights on:
    – building an audience
    – remaining true to your brand
    – the power of customer relationships
    – selling a politically charged product
    – why brand authenticity matters

    Make sure to visit her website where you can learn more about Shannon and her show.

    You can also follow Shannon on Twitter: @ShannonJoyRadio

    Listen & Subscribe to The Currency: iTunes | Spotify | Google Podcasts | Stitcher Radio

    If you enjoyed this episode, make sure to listen to Episode 017: Cocktails, Family & Branding with Joe Fee.


    Credits

    All music used in this show was created by the talented Lee Rosevere and are shared under a Creative Commons 4.0 license.

    Posted by Mike in Podcast