Two buddies tried making beer for their frat brothers back in the late 80s. Today, what began as a dorm-room escapade has now become Yards Brewing company—a multimillion-dollar business with over 150 employees, a huge retail location, and Philadelphia’s most advanced brewing operation.
Join host Mike Gastin as Tom Kehoe, founder and brewmaster of Yards Brewing Company, shares his wonderful story. Tom talks about the journey from dorm room brewing to becoming Philadelphia’s beer. He also shares his perspective on the craft brewing industry and where it’s going, and even offers his opinion on who makes the best cheesesteak in Philly!
Listen in as Mike and Tom have a great conversation over a couple glasses of Yard’s finest brews! In fact, you can listen on Apple Podcasts, Spotify, or Google Podcasts, if you prefer.
Glenn Clark is a brand strategist, a designer, and the founder of Crafting A Brand, a branding and creative services consultancy in the Finger Lakes region of New York State. Crafting A Brand helps craft beverage producers “think beyond their beverage” and build long-lasting brand strategies to differentiate their products in a crowded and competitive marketplace.
Glenn and his team produce engaging brand communications tactics (like packaging, labels, logos, video, online communications and more) that help consumers understand what’s special and unique about a beer brand. He’s worked at ad agencies in Boston, Syracuse and Rochester, and in 2001 played an integral role in launching the Vine Design design studio to service Constellation Brands at the Partners + Napier agency in Rochester. Glenn started his own marketing firm in 2003, and in March 2018 he rebranded the firm as Crafting A Brand to focus on and serve clients exclusively within the beverage industry.
In this episode, Glenn shares his expertise and insights drawn from his experiences working in the craft beverage industry.