direct marketing

The Currency: [037] The Seeds of Growth with Ken Wasnock of GardenTrends

The Currency: [037] The Seeds of Growth with Ken Wasnock of GardenTrends

How do you take a stable company rooted in agriculture for over 100 years and turn it into a growth company?

According to Ken Wasnock, you focus on the people. Listen in as Ken shares his story and the wonderful work he and his team are doing at Harris Seeds, a GardenTrends company.

Visit Harris Seeds and GardenTrends to learn more.


Listen & Subscribe to The Currency: iTunes | Spotify | Google Podcasts | Stitcher Radio


Credits

All music used in this show was created by the talented Lee Rosevere and are shared under a Creative Commons 4.0 license.

Posted by Mike in Podcast
The Currency: [015] Demystifying AI for Direct Marketing with Ron Jacobs

The Currency: [015] Demystifying AI for Direct Marketing with Ron Jacobs

AI evokes images HAL 9000 and Minority Report, but the reality of AI, as it pertains to direct marketing, is quite different. Join host me as I talk to direct marketing expert, Ron Jacobs. Ron demystifies AI, explaining how it’s used in direct marketing and providing listeners excellent ways to begin to integrate the power of AI into their marketing efforts today.

Check out Ron’s company, Jacobs & Clevenger, and make sure to reach out to Ron by sending him an email!

Ron assembled a great reference for anyone that wants to learn more. Click here to download Ron’s reference on useful AI resources in MS Word.

Listen & Subscribe to The Currency: iTunes | Spotify | Google Podcasts | Stitcher Radio

If you enjoyed this episode, be sure to check out Episode 016: The Sacrifices and Rewards of Brand Integrity with Shannon Joy.


Credits

All music used in this show was created by the talented Lee Rosevere and are shared under a Creative Commons 4.0 license.

Posted by Mike in Podcast