How do you know if you’re a good marketer? Is it a matter of awards? Or how about years in the saddle? Maybe it’s all about marketing for a good cause. In this episode, Mike Gastin takes a brief break from guest interviews to provide a simple, but powerful, framework for understanding what good marketing looks like. It’s a framework that anyone can apply to where they are right now and use to map a path to becoming a truly good marketer.
What does an electronica festival in Belgium, a beer fest in Detroit, and an air show in Houston all have in common? All three are outdoor events with huge operating expenses and a deep need to get the ticket sales game right. Meet Eugene Loj—an outdoor event revenue expert. Join me as Eugene shares his unique approach to making outdoor events a financial success and how he drives record sales every time.
Data can be intimidating, especially when you’re working with a data scientist. Even so, data is becoming more and more critical to successful marketing and healthy companies. Well, good news! My guest on this episode, Garry Rosenfeldt of Allant Group, has a novel approach to data—one that marketers will love. Garry uses his expertise and years of experience to discover the story hidden deep in your data. Join me as I learn more about Garry’s innovative approach to marketing data.