podcast

The Currency: [014] What Is A Good Marketer?

The Currency: [014] What Is A Good Marketer?

How do you know if you’re a good marketer? Is it a matter of awards? Or how about years in the saddle? Maybe it’s all about marketing for a good cause. In this episode, Mike Gastin takes a brief break from guest interviews to provide a simple, but powerful, framework for understanding what good marketing looks like. It’s a framework that anyone can apply to where they are right now and use to map a path to becoming a truly good marketer.

Check out the article I wrote that this episode is based on, if you’d like to learn more.

Listen & Subscribe to The Currency: iTunes | Spotify | Google Podcasts | Stitcher Radio


Credits

All music used in this show was created by the talented Lee Rosevere and are shared under a Creative Commons 4.0 license.

Posted by Mike in Podcast
The Currency: [013] Using Video to Get Attention with Josh Pies

The Currency: [013] Using Video to Get Attention with Josh Pies

Meet Josh Pies. He’s an entrepreneur, marketer, video advertising and branding expert, and a lot of fun to talk to. Join me as Josh talks about:

  • Why he wears crazy cool sport coats
  • How his first foray into video turned into an international TV show
  • Why we all need to learn how to get attention and how to do it like a pro
  • His five keys for owning your influence online using video
  • And, a little about the business he started at four years old!

I had a lot of fun recording this conversation and I hope you enjoy it and learn a thing or two as Josh and I talk about getting attention.

Click here to learn more about Josh and his business.

Also, to check out Temi, the inexpensive transcription service Josh mentioned, click here.

If you enjoyed this episode, make sure to check out episode 014 of The Currency!

Listen & Subscribe to The Currency: iTunes | Spotify | Google Podcasts | Stitcher Radio


Credits

All music used in this show was created by the talented Lee Rosevere and are shared under a Creative Commons 4.0 license.

Posted by Mike in Podcast
The Currency: [012] Outdoor Event Marketing with Eugene Loj

The Currency: [012] Outdoor Event Marketing with Eugene Loj

What does an electronica festival in Belgium, a beer fest in Detroit, and an air show in Houston all have in common? All three are outdoor events with huge operating expenses and a deep need to get the ticket sales game right. Meet Eugene Loj—an outdoor event revenue expert. Join me as Eugene shares his unique approach to making outdoor events a financial success and how he drives record sales every time.

To learn more about Eugene and his business, just check out his website here.

If you enjoyed this one, make sure to check out episode 013 of The Currency podcast!

Listen & Subscribe to The Currency: iTunes | Spotify | Google Podcasts | Stitcher Radio


Credits

All music used in this show was created by the talented Lee Rosevere and are shared under a Creative Commons 4.0 license.

Posted by Mike in Podcast
The Currency: [011] Data’s Hidden Story with Garry Rosenfeldt

The Currency: [011] Data’s Hidden Story with Garry Rosenfeldt

Data can be intimidating, especially when you’re working with a data scientist. Even so, data is becoming more and more critical to successful marketing and healthy companies. Well, good news! My guest on this episode, Garry Rosenfeldt of Allant Group, has a novel approach to data—one that marketers will love. Garry uses his expertise and years of experience to discover the story hidden deep in your data. Join me as I learn more about Garry’s innovative approach to marketing data.

To learn more about Garry’s company, check out Allant Group here.

If you enjoyed this episode, make sure to check out episode 012 of The Currency podcast!

Listen & Subscribe to The Currency: iTunes | Spotify | Google Podcasts | Stitcher Radio


Credits

All music used in this show was created by the talented Lee Rosevere and are shared under a Creative Commons 4.0 license.

Posted by Mike in Podcast