podcast

The Question of Moral Marketing

Can marketing be moral? Can it be good? In this episode I ask, and attempt to answer, the question, can marketing be moral. It’s a long one, and I cover a lot of ground, but I have what I believe is a solid framework for approaching marketing in a way that’s moral and good. Check it out.

Credits

The music track used in the opening of this episode is called “Telecom” and was created by Lee Rosevere.


Listen to Make It Matter on Google Podcasts

Posted by Mike in Blog, Podcast

A Thought from Gaddis’ “On Grand Strategy”

What does it take to employ grand strategy? What even is a grand strategy? I’ve been reading, and enjoying, John Lewis Gaddis’ excellent book called, “On Grand Strategy” and want to share a thought with you that’s made me think more about my approach to my work.


Links

You can get a copy of Gaddis’book On Grand Strategy here on Amazon. Check it out.

Credits

The music track used in the opening of this episode is called “Telecom” and was created by Lee Rosevere.


Listen to Make It Matter on Google Podcasts

Posted by Mike in Blog, Podcast

How Apple Strangles Podcasting

Podcasting has such a bright future they say … but a look at what’s partially behind the explosive growth of video and YouTube, as well as the migration of podcasts to that platform, reveals a deep flaw with Apple’s iTunes platform. I still love audio content and am not foretelling its demise, but one thing seems clear to me: podcasting can’t realize its full potential as long as it’s tied to Apple iTunes.


Credits

The music track used in the opening of this episode is called “Telecom” and was created by Lee Rosevere.

Posted by Mike in Blog, Podcast

Hey, Where Is Everybody?

It’s been way too long, but I just couldn’t let the podcast die, kids. So, here in all it’s glory is the latest episode of Make It Matter.

I’m going to start using the podcast as a supplement to my YouTube channel and to the written content here. Specifically, I’ll be sharing some of the research I’m doing, things I’m learning, and ideas I’m working out. The tone and format will be laid back, so if you’re into that sort of thing … sign up, I’d love to have you join me.


Credits

The music track used in the opening of this episode is called “Telecom” and was created by Lee Rosevere.

Posted by Mike in Blog, Podcast