podcast

Episode 032: Seasons, Trade Wars, and How to Prepare Your Business for All Situations

Episode 032: Seasons, Trade Wars, and How to Prepare Your Business for All Situations

In this episode I share the three things you can do now to make sure your business thrives even if the economy isn’t. Plus I talk a little about a mistake I made with the podcast and the current trade war between the US and China.

Credits

The music track used in the opening of this episode is called “Telecom” and was created by Lee Rosevere.

The image used in this post is a painting by William Clarkson Stanfield and it’s called The Battle of Trafalgar by William Clarkson Stanfield.


Listen to Make It Matter on Google Podcasts

Posted by Mike in Podcast

Episode 030: The Question of Moral Marketing

Can marketing be moral? Can it be good? In this episode I ask, and attempt to answer, the question, can marketing be moral. It’s a long one, and I cover a lot of ground, but I have what I believe is a solid framework for approaching marketing in a way that’s moral and good. Check it out.

Credits

The music track used in the opening of this episode is called “Telecom” and was created by Lee Rosevere.


Listen to Make It Matter on Google Podcasts

Posted by Mike in Blog, Podcast

Episode 029: A Thought from Gaddis’ “On Grand Strategy”

What does it take to employ grand strategy? What even is a grand strategy? I’ve been reading, and enjoying, John Lewis Gaddis’ excellent book called, “On Grand Strategy” and want to share a thought with you that’s made me think more about my approach to my work.


Links

You can get a copy of Gaddis’book On Grand Strategy here on Amazon. Check it out.

Credits

The music track used in the opening of this episode is called “Telecom” and was created by Lee Rosevere.


Listen to Make It Matter on Google Podcasts

Posted by Mike in Blog, Podcast

Episode 027: How Apple Strangles Podcasting

Podcasting has such a bright future they say … but a look at what’s partially behind the explosive growth of video and YouTube, as well as the migration of podcasts to that platform, reveals a deep flaw with Apple’s iTunes platform. I still love audio content and am not foretelling its demise, but one thing seems clear to me: podcasting can’t realize its full potential as long as it’s tied to Apple iTunes.


Credits

The music track used in the opening of this episode is called “Telecom” and was created by Lee Rosevere.

Posted by Mike in Blog, Podcast