AI evokes images HAL 9000 and Minority Report, but the reality of AI, as it pertains to direct marketing, is quite different. Join host me as I talk to direct marketing expert, Ron Jacobs. Ron demystifies AI, explaining how it’s used in direct marketing and providing listeners excellent ways to begin to integrate the power of AI into their marketing efforts today.
Ron assembled a great reference for anyone that wants to learn more. Click here to download Ron’s reference on useful AI resources in MS Word.
If you enjoyed this episode, be sure to check out Episode 016: The Sacrifices and Rewards of Brand Integrity with Shannon Joy.