TC 023: Creating Loyalty & Momentum with Fred Beer of ITX

Fred Beer of ITX on The Currency podcast

Learn the secrets that large companies with teams of products people use to build customer loyalty and product momentum. This week’s guest, Fred Beer, president of ITX Corp., shares how his company delivers loyalty and momentum for their customers. Fred breaks it down so you can do it, too.

Read a blog post about the ITX Loyalty Ladder here. You can also download the white paper, but it does require an email address to get access.

You can also download ITX’s white paper on momentum here. It too requires an email address to access.

Check out the Product Momentum podcast while you’re at it, too!

If you enjoyed this episode, make sure to listen to Episode 024: A New York State of Mind with Chris Clemens of

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All music used in this show was created by the talented Lee Rosevere and are shared under a Creative Commons 4.0 license.